Efforts to Improve Bank Marketing Performance

Linking Marketing Efforts to Financial Outcome:

Incorporating Responsiveness to Marketing Efforts in Brand Choice Modeling

We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts while households in the second segment do not do so. Whether a specific household is a member of the first or the second segment at a specific purchase occasion is describ...

An Analytic Strategy to Assist Institutional Recruitment and Marketing Efforts

The overall effect of these financing trends “has been to increase reliance on tuition generally” (Pozdena, 1997, unnumbered). Given the increased reliance on tuition revenue, the pressure to enroll more high-ability students, and the desire to have a diverse student body effective recruitment and enrollment of students, is an even more important function than it was a decade ago. Given the inc...

Does Information Technology Capability Improve Bank Performance? Evidence from Turkey

The aim of this paper is to examine whether the Information technology (IT) capability of a bank can create economic value and competitive advantage. In contrast to previous research, which generally concentrated on the effects of IT investment on competitive advantage, this paper examines IT capability directly. Based on a sample of 15 banking firms, this paper investigates the effects of IT c...

Nhtsa Research Efforts to Significantly Improve Braking Performance of Medium and Heavy Trucks

In 1999, National Highway Traffic Safety Administration (NHTSA) researchers theorized that substantial improvements could be made in the braking performance of medium and heavy trucks. Therefore, NHTSA initiated a multi-year research program to learn what improvements in stopping performance could be achieved using advanced, but currently available, brake technology for medium and heavy trucks....